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DigiCert now offers VMCs for holders of government marks as well as registered trademarks
What is the difference between a government mark and a registered trademark?
Verified Mark Certificates (VMCs) allow companies to render their brand logo next to the “sender” field in email clients—visible even before the message is opened.
DigiCert’s Verified Mark Certificate supports
- Registered trademark
- Government marks
Marketers will be interested in the potential for:
- Increased open rates
- Improved brand recognition
- The option to deliver a logo per brand, or with seasonal or other topical variations, using a single email header change to select the right VMC logo to display
Implementing all the requirements for VMCs also signals that your company is DMARC compliant, showing that you are protecting your domain against unauthorized use – including spoofing and phishing.
DigiCert can host your logo and certificate files. We will:
- Automatically push the latest version of the files to our hosted server, so you don’t need to make any changes when you renew or reissue your certificate.
- Match the PEM file (certificate) byte-for-byte to your logo SVG file.
- Provide the file locations and detail instructions on how to set up DNS record to point to the hosted files.
- You don’t need to find a place to host the logo and certificate files.
- You don’t need to involve other IT teams.
For more information on requirements for acquiring a VMC see our blogs posts here: